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26 January 2017
By Rebecca Avery

Digital Advertising Resources for KS2 from Media Smart

Earlier this month the Children’s Commissioner released a report ‘Growing Up Digital’ which highlighted the need for young people to be better prepared for online life by building their digital resilience. For many children today, the digital world is a growing part of their lives. Understanding how and why adverts exist in this environment can help young people become better informed media consumers and make the most of the opportunities available. To help primary schools cover these topics Media Smart have launched new educational materials: Get Media Smart - Digital Advertising resources for 9 – 11 year olds. This new module for primary schools is a follow up to the secondary school resources on Social Media and Advertising which were released in 2015. The new resource for KS2 includes a one hour lesson, accompanying presentation and pupil activity worksheets that support both the PSHE and computing curriculum. At the end of the lesson, pupils will be able to:
  • Identify and describe the different types of digital advertising
  • Explain how advertising rules shape the adverts seen on social media
  • Evaluate how to get the best online experience when using age-appropriate social media and seeing digital adverts
There is also an accompanying parent and guardian guide - so pupils can discuss this subject at home
The resources are free to download here